In order for the Search Engines to find you, your site must be "Search Engine Optimized". This generally breaks down into the following categories:
- Page Titles: The name of each page on your website is what will appear on the search engine listings results and on the bookmarks people will make of your site, and therefore has extreme imprortance. Page titles are embedded into the HTML code that builds the page.
- Page descriptions: The description further helps the search engines to identify your site. The engines will usually put your description under the titles in the search results page. Page descriptions are also embedded into the HTML code that builds the page.
- Keywords: An extremely important element of your site. The search engines use your keywords in categorizing your site. The keywords on your site should represent what you expect people to be searching for, when they should find you. As with titles and descriptions, keywords are embedded into the HTML code that builds the page.
- Text links: Menu website menus are graphics that add to the design and look of the site. Search engines do not see those links however.
For that purpose, it is important to add a text version of the links on the bottom of every page on your site.
- Outside links: One of the factors search engines use to rate your site in their lists, is by measuring how many websites are linked to your website. Partnering up with companies that complement your services and linking to eachother helps both of you in search engine rankings.
- As part of your SEO program, CAS Production will work with you, adjust your site programming and incorporate fine tuned page titles, descriptions, keywords and text links on all of your pages.