Question 1: What is the difference between the spam that you receive every day and the emails you will be sending to your clients?
Question 2: Why should your clients bother to open your newsletters instead of marking them as spam or junk?
These are very good and relevant questions.
The answers are that your emails will not fall into the spam category. Your email campaign will start and end with your current customers, vendors, and people or companies that have agreed to receive your words of wisdom, whatever they may be.
Those recipients will know who you are and will have the ability to "opt-opt", sign out of your mailing list. But the best part is the ability to continously increase and monitor a growing databse of clients and prospects. Keeping in touch with all those people can be a hassle. Not with email marketing.
There are 3 forms of communication you can send to your mailing list:
- Newsletters:
Two thirds of online marketing messages are sent as a newsletter. This common and powerful tool allows you to stay in touch and in front of your clients, even if you don't haver an ongoing project with them at this time.
Newsletters consist of a number of articles, from 1 to 8, and links to different sections on your website that can offer more information, sign-up forms or products to be purchased.
Usually sent monthly or quarterly, it is much more cost effective than standard mail, and gives you the opportunity to communicate vital information.
- Announcements:
Certain information cannot wait for the monthly or quartelry newletter. Whether new technologies offered, a new collection of art pieces, a music CD finished and for sale or hot new real estate properties for sale, the announcement format can serve as the perfect messanger.
The formats can include invitations to upcoming events, permission letters, press releases and company updates.
- Promotions:
If selling a special product or if you would to use periodic promotions to drive sales, the promotional format fits perfectly for you.
A great way to take advantage of this tool is to send special "tradeshow promotions" only to people who agree to give you their business cards at tradeshows.
CAS Production offers dosens of e-mail templates for you to choose from for your ongoing campaign.
As part of your marketing campaign, CAS Production will conduct a careful analysis of your needs and objective and recommend the best combination of communication methods, and the recommended frequency (monthly, quarterly, etc.).